What You Wash With Stays With You

Everyday Laundry Detergent KERZON Natural Laundry Soap
How Clothes Are Cleaned Synthetic detergents engineered for stain removal Traditional soap made from saponified olive & coconut oils
Ingredients & Additives Surfactants, optical brighteners & synthetic fragrance. Fabric softener often required. No sulfates, EDTA, bleach, palm oil or petroleum derivatives. No softener needed.
What Remains After Washing Cleaning agents & fragrance residues may remain on fabrics Soap rinses clean, leaving textiles naturally comfortable
Eczema Skin Friendly Clothes may retain detergent residues Dermatologically tested, gentle for sensitive skin & families
Baby & Sensitive Laundry Often requires separate products One reassuring formula for the entire household
Fabric Feel Over Time Fabrics degrades over time Naturally softens, nourishes & protects fibers
Colour & Textile Longevity Focus on immediate cleaning results Helps preserve texture, colour & garment life
Impact on Washing Machine Residue buildup over time Gentle formula reduces buildup

The fabrics we wear, sleep in, and wrap our children in are washed hundreds of times each year.
Choosing how they’re cared for changes more than cleanliness.

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Designed for active fabrics

Sportswear and swimwear are exposed to sweat, salt, and pool chemicals. Gym Tonique cleans gently while helping preserve elasticity and technical performance fabrics.

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Fresh Care After Workout & Swim

Natural soap lifts sweat, salt, and chlorine residues from fabrics, while baking soda helps neutralise lingering odours after workouts or swimming.

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Protects technical fabrics

Unlike aggressive detergents that can weaken fibres, soap cleans while respecting technical fabrics, helping maintain breathability, stretch, and comfort.

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Fresh Scents that Last

Bright citrus notes layered with juniper and clean “soap bubble” freshness leave sportswear lightly scented and ready for the next workout.

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Laundry, reimagined

Crafted in the South of France using traditional soap-making methods and nourishing olive and coconut oils, Kerzon laundry soaps cleanse gently while caring for both fabric and skin.

Each scent is composed in Grasse by master perfumers, leaving linens softly fragranced with the quiet elegance of everyday French living.

Frequently Asked Questions

  • Multi-Purpose Laundry Soap: Ideal for everyday family washing. It’s gentle, effective, and leaves a soft, subtle scent on your clothes.

    Technical Versions:
    Maille Câline: Extra gentle for delicate items like lingerie, wool, knits, and baby clothes. It cares for fabrics while adding a comforting violet-cotton-vanilla scent.
    Gym Tonique: Designed for sportswear and technical fabrics. It helps neutralise odours and refreshes with invigorating citrus and juniper notes.

  • Kerzon uses natural laundry soap made from plant-based oils instead of synthetic detergents. For more information, see our article on Laundry Soap vs Detergent.

  • Gym Tonique is specially formulated for activewear and technical sportswear. While our Multipurpose Laundry Soap is great for everyday clothes and bedding, Gym Tonique is stronger at neutralising sweat, odours, and chlorine. It also helps protect the elasticity and performance of technical fabrics like gym leggings, sports bras, and swimwear.

  • Yes, Kerzon is gentle and suitable for sensitive skin. 

    Recent studies have shown that many regular laundry detergents, especially those containing harsh surfactants like SDS (sodium dodecyl sulfate), can weaken the skin barrier, increase water loss, and trigger inflammation. This happens because small traces of these detergents often remain on clothes and stay in contact with your skin all day. 

    Kerzon works differently. It’s made with true natural soap from saponified olive and coconut oils, without those aggressive surfactants. It cleans effectively but rinses much cleaner, making it far gentler on both skin and fabrics. 

    If you have very sensitive skin or specific concerns, it’s always a good idea to do a small patch test first.  

  • Yes, you can. All Kerzon laundry soaps are dermatologically tested and made with gentle, natural ingredients. They are free from harsh surfactants, sulfates, and residues that can irritate sensitive or eczema-prone skin. Many parents use our soaps for baby clothes and bedding with good results. If your baby has very sensitive skin, we recommend doing a small patch test first.

  • Yes, all Kerzon laundry soaps work well for handwashing. Just add 1–2 caps to a basin of lukewarm water, gently agitate the garments, and rinse thoroughly.

Introducing

Kerzon

Born in Paris, Kerzon is a fragrance-led home and body care house devoted to everyday wellness.

Crafted alongside master perfumers and specialist makers, each formula blends natural, plant-based ingredients with exceptional know-how, resulting in high-quality scents that feel intimate, distinctive, and deeply comforting.

From body to home, Kerzon transforms daily rituals into pure sensorial experiences, where fragrance, texture, and atmosphere come together. Thoughtful ingredients, conscious production, and unique olfactory signatures define everything they create.