Cleanse Smarter, Not Harsher

Award-winning, prebiotic-powered cleansing that supports the intimate area's natural protective microbiome

The Ingredient Trinity

a pair of hands holding peach and aloe vera

How Bioecolia® Works

Why It Matters More For Kids, Especially Girls

Myth Debunking: Intimate Hygiene Edition

  • Itching and discomfort isn't necessarily a hygiene problem. It could also be a sign that the protective microflora in the area is being stripped away, leaving it susceptible to irritation and infections. Washing with the wrong ingredients can further strip the skin around the intimate area.

  • Regular body washes are designed for general skin, not for the delicate intimate area. General skin has a thicker, more resilient moisture barrier than intimate skin, which is a delicate mucous membrane with its own microbiome, pH balance, and protective ecosystem.

    When body wash is used regularly in the intimate area, this disrupts the microbial balance, gradually erode the intimate area's natural defences and removes more moisture than the thinner skin there can replenish, compounding the existing dryness instead of resolving it.

  • An ultra-gentle, pH-balanced and soap-free intimate wash like Intimousse can be used daily to promote a healthy balance and clean out unwanted elements in the intimate area. For usage frequency, once a day is sufficient to maintain hygiene without over-washing.

REAL TALK

Let's Dive Deeper

Frequently Asked Questions

  • Intimousse is suitable for daily use for children from ages 3+. Its soap-free formula combines gentle cleansers, glycerin, and prebiotics to cleanse while respecting the natural balance of the intimate area.

  • Intimousse supports the skin’s natural balance by working with its existing protective ecosystem rather than replacing or masking it. The formula includes prebiotics that helps favour the growth of naturally present beneficial microorganisms, while unwanted elements are gently removed. This allows the intimate area’s natural defences to remain stable over time.

  • Intimousse can be introduced from around age 3, when children begin to develop greater independence with hygiene. It can be used during everyday bathing, toilet training, and continues to be suitable as children grow, including during periods, for gentle external intimate cleansing.

Introducing

TOOFRUIT

The first certified organic, dermatologically-tested line designed specifically for children aged 3 to 12.
Light textures, fruity scents, zero harsh ingredients— just joyful, effective care they’ll actually want to use.

Backed by clinical studies, all products are proven to be high-performing yet respecting growing kids' skin microbiome.

Made for kids who are no longer babies but not yet an adult.

TOOFRUIT is not a watered-down version of adult skincare, but a category-defining line created specifically for children's skin— skincare that grows with them.

Each product is formulated with fruit waters and not fillers, making it a safe, fun and approachable way to build good hygiene habits for your children.